Raymond Vernon States That the Classic Rationale for International Diversification

question 23

Multiple Choice

Raymond Vernon states that the classic rationale for international diversification is to:

• A) pre-emptively dominate world markets before foreign companies can establish dominance.
• B) avoid domestic governmental regulation.
• C) extend the product's life cycle.
• D) avoid international governmental regulation.

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Definitions:

Zappos

An online retail company known for its wide selection of shoes and clothing, along with a strong focus on customer service.

Significant Inventory

Significant Inventory refers to a large amount of stock on hand, indicating the accumulation of products that a business has available for sale or production purposes.

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, as connected in the consumer's memory.

Economical

Providing good value or service in relation to the amount of money, time, or effort spent.