Burgess Corp

question 73

Multiple Choice

Burgess Corp. manufactures a line of heavy construction equipment. The company has announced a contractual relationship with FS Electronics whereby FS will supply Burgess with advanced GPS navigation and guidance systems. These systems will be an option on all bulldozers,dump trucks,and road graders Burgess produces. What type of alliance is this?

• A)joint venture
• B)equity strategic alliance
• C)nonequity strategic alliance
• D)competition reduction alliance

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Definitions:

Cognitive Therapy

A psychotherapeutic approach aiming to change negative patterns of thought to improve emotional regulation and address behavioral problems.

Negative Thoughts

Thoughts that are often characterized by pessimism or a focus on what is lacking or undesirable.

Rational Emotive Behavior Therapy

is a form of psychotherapy that helps individuals identify and challenge irrational beliefs to change their emotional and behavioral responses.

Psychosurgery

A medical intervention that involves operating on the brain to treat psychological disorders.