James Abercrombie Has a Thriving Consulting Firm Specializing in Training

question 37

Multiple Choice

James Abercrombie has a thriving consulting firm specializing in training boards of directors in decision-making skills. Mr. Abercrombie has had striking success in reducing conflict and hostility among directors and allowing boards to develop more cohesiveness. Mr. Abercrombie is considering expanding his consulting practice overseas. Which of the following statements is most likely to be TRUE?

• A)Mr.Abercrombie will have a large market in Japan because the culture highly values consensus decision making.
• B)Japanese firms will have little interest in Mr.Abercrombie's specialty because these skills are already practiced at a high level.
• C)German firms will not be interested in Mr.Abercrombie's services because the German system of decision making is based on authority and few conflicts emerge.
• D)Mr.Abercrombie should find significant need for his services in companies in transitional economies.

---

Definitions:

Co-opt Community

The practice of a brand or organization integrating itself into a pre-existing community to promote its products or values.

Tribal Members

refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.

Communal Branding Model

refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.