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Executive headhunters have approached Charles about taking the position of senior vice president of marketing for
A well-known company. Although this company has been highly successful since 1995,Charles has heard persistent rumors of overly aggressive marketing tactics,questionable reporting of sales data,and an atmosphere of
Intolerance of criticism. The CEO is a powerful and charismatic individual,who built the company from a small regional firm to an international powerhouse in only a decade. The other top managers have been hand-picked by the CEO,as have a number of the members of the board of directors. The salary for this position is very high and includes generous stock options. It would be a major step up in Charles's career and would position him to move to CEO of another company in the future. Charles has prided himself on his high moral values and is viewed as an exceptionally ethical person by his peers. What should Charles do?
Herbert Spencer
A 19th-century English philosopher and sociologist who contributed to a range of disciplines and famously applied the theory of natural selection to society.
C. Wright Mills
An American sociologist who is best known for his work on the power elite and the sociological imagination, concepts that examine how societal structures impact individual agency.
Mainstream Sociology
Refers to the dominant ideas, methodologies, and topics of research in sociology that are widely accepted and practiced within the academic community.
Theories of Consumption
Various perspectives that attempt to explain patterns, motives, and impacts of consumer behavior in society.
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