The Number of Patents Held by an Organization Is a Rough

question 46

Multiple Choice

The number of patents held by an organization is a rough guide to the:

• A) effective use of organizational politics.
• B) future success of an initial public offering.
• C) amount of venture capital a firm will be able to attract.
• D) level of innovation in a firm.

Understand the sources and types of information used in consumer decision-making processes.

Differentiate between types of consumer needs (functional, safety, psychological) and their influence on purchasing decisions.

Comprehend the concept of need recognition and its impact on consumer behavior.

Recognize the significance of perceived value in consumer choice.