The Idea That It Is "Vital to Sell the Ideas

question 56

Multiple Choice

The idea that it is "vital to sell the ideas to others in the organization so that innovations will be commercialized" is the rationale behind the use of:

• A) product champions.
• B) joint ventures.
• C) strategic leadership.
• D) cross-functional teams.

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Definitions:

Socialization Practices

Processes through which individuals learn the skills, knowledge, norms, and values necessary to perform their roles and adapt to a group or organizational culture.

Normative Commitment

An individual's psychological attachment to an organization, based on a sense of obligation.

Affective Commitment

An employee's emotional attachment to, identification with, and involvement in an organization.

Continuance Commitment

The degree to which employees feel committed to their organizations due to the costs associated with leaving.