Sweet Leaf Tea,a Texas-Based Maker of Bottled Iced Tea,is a Small

question 65

Multiple Choice

Sweet Leaf Tea,a Texas-based maker of bottled iced tea,is a small but fast-growing firm that has gained a loyal following for its use of fresh,organic ingredients in its beverages.Although beverage industry experts recommended that Sweet Leaf replace the organic cane sugar and honey it uses with less costly high-fructose corn syrup,Sweet Leaf refused because of the company's mission to provide a high-quality,organic beverage to consumers.The 11-year old company has 50 employees,and its products are available in 30% of the U.S.market.Sweet Leaf Tea recently received multi-million dollar investments which will enable the business to expand its national presence. Which of the following,if true,would most likely undermine the argument that Sweet Leaf Tea should
Implement a corporate-level strategy of vertical integration?

• A)Sweet Leaf Tea lacks the facilities or knowledge to produce the raw ingredients for its beverages.
• B)Market research suggests that Sweet Leaf Tea customers primarily purchase only one flavor of tea.
• C)Most loyal customers of Sweet Leaf Tea purchase the beverage at neighborhood convenience stores.
• D)Sugar farmers used by Sweet Leaf Tea have agreed to a fixed price for the next 5 years so that the company can keep prices low.

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Definitions:

Enforceable

Capable of being imposed or upheld by legal means, particularly in the context of contracts or obligations.

Implied

Something suggested or understood without being directly stated, often used in legal contexts to describe obligations or contracts.

Verbal

Relating to or consisting of words; spoken rather than written.

Conduct

The manner in which an individual behaves or carries out actions, often assessed in legal or professional contexts.