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Travel Agents at Apollo Travel Services Follow a Computer Program

question 62

Multiple Choice

Travel agents at Apollo Travel Services follow a computer program that displays question prompts and dialogue boxes with travel policies as the agent enters information about the consumer's travel plans. This is an example of a(n) ________.


Definitions:

Media Mix

The strategic combination of different advertising media channels and types to achieve marketing goals.

Niche

Refers to a specialized segment of the market for a particular kind of product or service, characterized by specific needs and preferences.

Media Channel

A means of communication or the medium through which information, entertainment, or advertising is conveyed to the public.

Federal Regulations

Laws or rules created and enforced by federal agencies to govern economic activity, protect citizens, and ensure fair practices within various sectors.

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