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Jason is an information systems technician in a town in North Carolina with a population of 100,000. He earns $35,000/year. He recently found out that a nearby town with a similar population pays people in the same position $40,000/year. Jason is concerned with the ________ form of equity.
Market Segment
A group of consumers or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
Dog Grooming
The process of cleaning and hygienic care for dogs, often involving hair trimming, nail clipping, and bathing.
Value Proposition
A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value it provides over competitors.
Target Market
The particular demographic that a business targets its goods and services towards.
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