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Category Manager
A job role responsible for managing a specific category of products for a retailer or manufacturer, including assortment, pricing, and promotion strategies.
Brand Manager
is a professional responsible for developing and maintaining a brand's image, strategy, and marketing initiatives.
Promotional Strategy
A plan implemented by a business to increase awareness, demand, and sales of a product or service.
Diffusion of Innovation
The process by which a new idea, product, or technology spreads through a population or social system.
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