Fatima Has Had a Cough for Three Weeks

question 14

Multiple Choice

Fatima has had a cough for three weeks.Which of the following is likely to be Fatima's best option for addressing this symptom?

• A)waiting an additional two weeks to see if her condition improves
• B)self-treatment
• C)checking with a physician
• D)going to the emergency room

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Definitions:

Sleeper Effect

A phenomenon where a message that was initially discounted or ignored gains persuasiveness over time.

Message Source

The originator of a communication or information that is being conveyed to an audience.

Match-up Hypothesis

The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.

Star Power

The influence or attractiveness a celebrity has, which is often used in marketing and endorsements to attract customers.