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Psychiatrist Avery Weisman identifies the time during terminal illness when the patient both sustains hope and acknowledges reality as
Cannibalization
The loss of sales of an existing product due to the introduction of a new product by the same company.
Sunk Costs
Expenditures that have been made and cannot be recovered, and should not influence ongoing investment decisions.
Beta
A measure of a stock's volatility in relation to the overall market; a beta of 1 indicates that the stock moves with the market.
Expected NPV
The anticipated Net Present Value of a project or investment, considering the potential outcomes and their probabilities.
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