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The sales volume variance is favorable if actual sales volume is higher than the budgeted.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a given price point, at a specific time.
Demand Curve
A graph showing the relationship between the price of a good and the quantity demanded by consumers at those prices.
Marginal Utility
The additional satisfaction or usefulness obtained from acquiring or consuming one more unit of a product.
Market Demand Curve
A graph showing the relationship between the price of a good and the quantity of that good that all consumers in a market are willing to purchase at each price level.
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