Mountain Gear Has Been Using the Same Machines to Make

question 52

Multiple Choice

Mountain Gear has been using the same machines to make its name-brand clothing for the last five years.A cost efficiency consultant has suggested that production costs may be reduced by purchasing more technologically advanced machinery.The old machines cost the company $100,000.The old machines presently have a book value of $60,000 and a market value of $6,000.They are expected to have a five-year remaining life and zero salvage value.The new machines would cost the company $50,000 and have operating expenses of $9,000 a year.The new machines are expected to have a five-year useful life and no salvage value.The operating expenses associated with the old machines are $15,000 a year.The new machines are expected to increase quality,justifying a price increase and thereby increasing sales revenue by $5,000 a year.Select the true statement.

• A) The company will be $11,000 better off over the five-year period if it replaces the old equipment.
• B) The company will be $20,000 better off over the five-year period if it keeps the old equipment.
• C) The company will be $12,000 better off over the five-year period if it replaces the old equipment.
• D) The company will be $6,000 better off over the five-year period if it replaces the old equipment.

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Definitions:

Internal Stimulus

Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.

Low-involvement Purchase

Buying decisions made by consumers with minimal research and consideration as the product is often inexpensive and perceived as low risk.

Forethought

The act of thinking and planning activities or events in advance, demonstrating anticipation and careful consideration.

Low-involvement Products

Goods or services that require minimal thought and effort from consumers before purchase due to their low cost or risk, such as everyday household items.