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State University's College of Business is divided into three departments, accounting, marketing, and management. Relevant information for each department is provided below: The Dean of the College of Business is trying to assign funds from the operating budget to the three departments. Assuming that the chair of each department is trying to attain the highest funding possible for his/her department, which of the following most accurately describes the allocation base that each chair will favor?
Customer Needs
Requirements or desires that consumers express through their buying behavior, which drive demand for products or services.
No Economical Access To Buyers
A situation where sellers cannot reach potential customers in a cost-effective manner, often due to high distribution costs or market barriers.
Advertising
The act of promoting products, services, or ideas through various media channels to inform, persuade, or remind the target audience.
Competitors' Actions
This term refers to the strategies, tactics, and moves made by companies or entities competing within the same market or industry.
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