The 1995 Consumer Reports Study Found That ______

question 18

Multiple Choice

The 1995 Consumer Reports study found that ______.

• A) less than 40% of respondents reported that therapy was beneficial
• B) longer therapy generally produced greater benefit
• C) the profession of the person providing the therapy made a significant difference, such that clinical psychologists produced better outcomes than psychiatrists, social workers, and counselors
• D) shorter therapy tended to produce greater benefit

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Definitions:

Need-Satisfaction

A marketing concept focusing on identifying and fulfilling the specific needs or desires of customers to enhance satisfaction and loyalty.

Selling Situation

The environment and context in which a sales transaction takes place, including factors like customer needs, competition, and market conditions.

Adaptive Selling

A personalized approach to sales that involves altering sales techniques based on the behavior and needs of individual customers.

Consultative Selling

A sales approach focusing on customer needs and providing solutions, rather than pushing products.