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Tresilian (1999) argued that the informativeness of tau as a measure of time to contact is limited because:
Marketing Research Industry
The sector focused on gathering, analyzing, and interpreting information about markets, about consumers' needs and preferences.
Consumer Trust
The confidence placed by consumers in a product, service, brand, or company, often built over time through consistent quality, reliability, and communication.
Ethical Guidelines
A set of principles designed to guide decisions and actions by ensuring they conform to accepted standards of conduct.
Participant Concerns
The issues, worries, or challenges that participants in a study, project, or any collective activity might have.
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