What Do Heller Et Al

question 3

Multiple Choice

What do Heller et al.'s (2016) findings indicate about listeners?

• A) They use uncommon ground
• B) They use common ground
• C) They use egocentric perspectives
• D) They use heuristics
• E) They use semantics

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Definitions:

Social Responsibility Programs

Initiatives undertaken by corporations to address and take responsibility for their effects on environmental and social wellbeing.

Media Relations

The practice of managing and cultivating a positive relationship between an organization and the media to promote favorable coverage.

Disclosure

The process by which publicly traded companies share significant news and information to all its key.

Marketing and Communications

The strategies and practices used by companies to promote and sell products or services and to communicate effectively with their target audiences.