Examlex
What are the advantages and disadvantages of international trade? Why and how are the advantages linked to the disadvantages?
Emotional Appeal
A persuasive technique used in marketing and advertising that targets the audience's emotions to create a connection with the product or brand.
Cognitive Differentiation
The ability to distinguish between different concepts, ideas, or objects, reflecting a level of cognitive complexity and mental flexibility.
Source Characteristics
Traits or attributes of the communicator or source of information that influence the persuasiveness and effectiveness of a communication message.
Credibility
The quality of being trusted and believed in, often assessed in the context of sources of information or individuals.
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