Educated Common Sense

question 18

Multiple Choice

Educated common sense:

• A) has no place in science.
• B) has been important in the past but is unnecessary today.
• C) is important in the social sciences.
• D) is better than any rules about science.

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Definitions:

Buying Decision Behaviour

The process consumers go through in recognizing a need, searching for information, evaluating alternatives, making a purchase, and post-purchase evaluation.

Limited Problem Solving

A decision-making process involving relatively straightforward and simple considerations, often used for routine or familiar purchases.

Decision-Making Continuum

This concept describes the range of processes from simple to complex that consumers go through when deciding which products or services to purchase.

Limited Problem Solving

A decision-making process used for purchases that require a moderate amount of deliberation and are typically familiar to the consumer.