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The greatest opportunity to affect value in the purchasing process is when:
Regulators
Nonverbal messages that help to control the interaction or flow of communication between two people.
Expressive
Characterized by the ability or tendency to openly and effectively convey thoughts, feelings, and emotions.
Cognitive
Pertains to the processes involved in thinking, understanding, learning, and remembering.
Monitoring
The act of observing, checking, or keeping a continuous record of a process or quality over time.
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