In Social Exchange Theory, Which of These Is Likely Considered

question 4

Multiple Choice

In social exchange theory, which of these is likely considered a cost?

• A) a feeling of contentment
• B) the fulfillment of the need for affection
• C) the time it takes to initiate and maintain a relationship
• D) an increase in status or prestige

Understand and identify various strategic elements of a social media campaign including content calendars, SWOT analysis, organizational structures, strategies, and goals.

Distinguish between strategic plan components such as brand voice, strategies, tactics, objectives, and goals.

Assess the importance and components of a budget within social media marketing efforts.

Recognize the value and components of mission, vision, and brand statements in defining an organization's direction and purpose.

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Definitions:

Bad Debt Reserve

An account set aside by a business to cover unpaid debts that are unlikely to be recovered.

Accounts Receivable

Money owed to a company by its customers for products or services that have been delivered but not yet paid for.

Deductions

Items of expenditure that the tax code allows taxpayers to deduct from income to arrive at taxable income.

Taxable Income

The portion of an individual's or company's income used as a base to calculate the amount of tax owed to the government.