Which Statement Is Correct Regarding Use of Questionnaires for Audience

question 29

Multiple Choice

Which statement is correct regarding use of questionnaires for audience analysis?

• A) The questionnaire cannot include questions related to beliefs, values or attitudes.
• B) The questionnaire should be completed by a group representing a sample of the entire population.
• C) The questionnaire must be completed by every audience member in order to be valid.
• D) The questionnaire should be lengthy and allow for extended responses.