The Use of Focus Groups to Estimate a Demand Forecast

question 40

Multiple Choice

The use of focus groups to estimate a demand forecast is referred to as which type of qualitative forecasting technique?

• A) Consumer surveys
• B) Delphi method
• C) Jury of executive opinion
• D) Sale force estimates

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Definitions:

Voltaire

An influential French Enlightenment writer, historian, and philosopher known for his wit, his criticism of Christianity, and his advocacy of freedom of speech and religion.

Candide

A satirical novella by Voltaire, first published in 1759, which criticizes the optimism promoted by the philosophies of the Enlightenment, using the naive protagonist, Candide, to explore themes of freedom, happiness, and human suffering.

Calas Affair

A notable 18th-century legal case in Toulouse, France, involving the wrongful execution of Jean Calas, accused of murdering his son to prevent his conversion to Catholicism. The affair highlighted issues of religious intolerance and judicial injustice.

Kant

Immanuel Kant, an influential German philosopher in the 18th century, known for his work in epistemology, ethics, and aesthetics, including the critique of pure reason.