The Use of Focus Groups to Estimate a Demand Forecast

question 40

Multiple Choice

The use of focus groups to estimate a demand forecast is referred to as which type of qualitative forecasting technique?

• A) Consumer surveys
• B) Delphi method
• C) Jury of executive opinion
• D) Sale force estimates

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Definitions:

Accommodation

In cognitive development, the process by which an individual modifies existing cognitive schemas, perceptions, and understandings to make new information fit.

Habituation

The gradual decline in the intensity, frequency, or duration of a response when repeatedly exposed to a stimulus; indicates learning.

Sensory Memory

The shortest-term element of memory, which is the ability to retain impressions of sensory information after the original stimuli have ended.

Long-Term Memory

The aspect of memory where information is stored for a lengthy period, ranging from several minutes to a lifetime.