Which of the Following Describes a Customer Loyalty Program

question 34

Multiple Choice

Which of the following describes a Customer Loyalty Program?

• A) Firms can create customer communities using company websites and social networks like Facebook to facilitate communication or the exchange of ideas between customers and company personnel.
• B) Social media (such as Facebook and Twitter) present a number of opportunities for companies to build, maintain, and strengthen relationships with customers.
• C) Rewards repeat customers with discounts or other items depending on the frequency of the purchases.
• D) Allows customers to customize goods and services to create a uniqueness to the product.

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Definitions:

Subscription Price

The cost at which investors can buy shares or units of an investment, often seen in mutual funds or newly issued stocks.

Shares

Units of ownership in a corporation or financial asset, giving holders a proportion of the company's profits and assets.

Dutch Auction

A method of public offering in which the price of the offering is lowered until it meets market demand.

Shares

Units of ownership interest in a corporation or financial asset, providing the shareholder with a proportion of the corporation's profits and assets.