A Coffee Shop Is Experiencing Increased Customer Dissatisfaction

question 36

Essay

A coffee shop is experiencing increased customer dissatisfaction. Management is unsure what is driving this increase. Describe how you might design a customer satisfaction survey for the coffee shop.

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Definitions:

Markowitz

Refers to Harry Markowitz, an economist known for his pioneering work in modern portfolio theory and investment diversification.

Systematic Risk

The type of risk inherent to the entire market or an entire market segment, also known as market risk, which cannot be eliminated through diversification.

Diversification

An investment strategy that spreads exposure across various assets to reduce risk.

Unsystematic Risk

The risk associated with an individual asset or firm, which can be mitigated through diversification.