Customer a Generates $12,500 (On Average) of Annual Sales for a Supplier

question 15

Multiple Choice

Customer A generates $12,500 (on average) of annual sales for a supplier with a profit margin of 15%. Customer B generates $18,750 (on average) of annual sales for the supplier with a profit margin of 10%. Assume a 7% discount rate and that each customer has an expected lifetime of 5 years. Which customer has a greater customer lifetime value?

• A) Customer A
• B) Customer B
• C) Customer A and B have roughly equivalent lifetime values
• D) Cannot be determined from the information given

---

Definitions:

Debtors

Individuals or entities that owe money to others.

Creditor Attempts

Efforts made by creditors to collect debts owed to them, which can include legal actions, settlement negotiations, or other collection activities.

Bargained-For Exchange

An agreement between parties where each receives something of value in exchange for something else.

Nominal Consideration

A minimal amount given in a contract that is not calculated by the actual value of the transaction but is symbolic, to make the agreement legally binding.