Which of the Following Describes a Customer Loyalty Program

question 34

Multiple Choice

Which of the following describes a Customer Loyalty Program?

• A) Firms can create customer communities using company websites and social networks like Facebook to facilitate communication or the exchange of ideas between customers and company personnel.
• B) Social media (such as Facebook and Twitter) present a number of opportunities for companies to build, maintain, and strengthen relationships with customers.
• C) Rewards repeat customers with discounts or other items depending on the frequency of the purchases.
• D) Allows customers to customize goods and services to create a uniqueness to the product.

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Definitions:

Ordinary Course

The normal and expected manner in which a business operates, including its regular transactions and practices.

Revocation Of Acceptance

A legal action where a buyer rejects goods after initially accepting them, usually due to nonconformity with the contract.

Revocation Of Acceptance

The legal act of rejecting goods or services and cancelling a contract after initially accepting them, typically due to non-conformity or defects.

Perishable Goods

Items that deteriorate over time or have a limited shelf life and require special handling, like food and flowers.