Creating a Company Presence on Facebook, Twitter, Instagram, Etc

question 4

Multiple Choice

Creating a company presence on Facebook, Twitter, Instagram, etc., is most likely to be considered what type of customer relationship program initiative?

• A) Engaging customers using social media
• B) Product customization
• C) Customer loyalty program
• D) Product placement program

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Definitions:

Qualitative Methods

Research strategies focusing on understanding concepts, thoughts, or experiences without primarily using mathematical analysis.

Research Project

A systematic scientific endeavor to discover new information or understandings, apply new methods, or test theories, which often involves careful planning, data collection, and analysis.

Quantitative Research

A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques.

Essence

The intrinsic, fundamental nature or most important quality of something or someone.