Direct Mail Is Often Used for All of the Following

question 97

Multiple Choice

Direct mail is often used for all of the following except?

• A) Produce prospective customer leads
• B) Sell to existing customers
• C) Enhance customer relationships
• D) Terminate relationships with bad customers

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Definitions:

External Restraint Theory

The theory that external factors such as laws, social controls, and cultural norms act to prevent individuals from engaging in deviant or antisocial behavior.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or culture.

Murderer

An individual who unlawfully kills another human being with premeditation or malice aforethought.

External Restraint

Controls imposed from outside an individual that influence behavior, such as laws, social norms, or cultural expectations.