Program ROI Is Determined by Which of the Following

question 56

Multiple Choice

Program ROI is determined by which of the following?

• A) Additional profit generated/program investment
• B) # of customers lost/total # of customers
• C) # new customers generated/program investment
• D) # of key customers/total # of customers

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Definitions:

Progressive Tax

A tax system in which tax rates increase as the taxable amount increases, placing a higher burden on those with higher incomes.

Tax Receipts

The revenue collected by a government from taxes, which can include income, sales, and property taxes among others.

Income

The amount of money or goods and services that one receives in return for providing labor, producing goods, or investing capital.

Transfer Payments

Payments made by the government to individuals for which no good or service is provided in return, such as welfare, unemployment benefits, and social security.