A Firm Is Trying to Determine If It Should Launch

question 110

Multiple Choice

A firm is trying to determine if it should launch a product. The product has an expected life of three years. It will bring in cash flows of $10,000 in each of the three years. The company estimates that it will invest $28,000 in product research and development costs. Assume a discount rate of 8%. Based on NPV, what should the firm do?

• A) Launch the product because NPV is greater than the amount to be invested
• B) Not launch the product because NPV is greater than the amount to be invested
• C) Launch the product because the amount to be invested is greater than NPV
• D) Not launch the product because the amount to be invested is greater than NPV

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Definitions:

Centration

A cognitive limitation in early childhood, where a child focuses only on one aspect of a situation and ignores other relevant aspects.

Animism

The belief that objects, places, and creatures all possess a distinct spiritual essence or soul.

Concrete Operational Stage

A developmental phase in children, identified by Jean Piaget, typically occurring between ages 7 and 12, where children begin to think logically about concrete events.

Cognitive Development

Cognitive development is the process by which individuals acquire and evolve in their thinking abilities, from infancy through adulthood, encompassing reasoning, memory, problem-solving, and decision-making skills.