A Company That Manages Its Customer Base in Order to Satisfy

question 2

Multiple Choice

A company that manages its customer base in order to satisfy the customer and ensure that they continue to purchase goods and services is using which of the eight key supply chain processes?

• A) Demand management
• B) Order fulfillment
• C) Returns management
• D) Customer relationship management

---

Definitions:

Willingness

The quality or state of being prepared to do something; readiness.

Rough-And-Tumble Play

Vigorous play that involves physical activities like running, chasing, and play-fighting, important for social and physical development.

United States

A country in North America consisting of 50 states and a federal district, known for its diverse geography and cultural influence globally.

Parallel Play

A developmental stage where children play next to each other but do not interact or play together, often seen in toddlers.