Describe the Applications of Altruism

question 7

Essay

Describe the applications of altruism.

Understand Maslow's hierarchy of needs and identify examples of each level within various contexts.

Recognize how advertising appeals to different levels of Maslow's hierarchy of needs.

Distinguish between physiological, safety, social, esteem, and self-actualization needs in the Maslow hierarchy.

Identify consumer behavior concepts such as personality traits, self-concept, and selective perception.

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Definitions:

Csikszentmihalyi

Mihaly Csikszentmihalyi, a psychologist known for his research on flow, a state of optimal experience where individuals are fully immersed and engaged in an activity.

Creativity

The capacity to generate unique and novel concepts, or to create something innovative or creative.

Creative Process

A series of steps or stages involved in generating innovative ideas or solutions, involving imagination, experimentation, and evaluation.

Graham Wallas

A social psychologist known for his work on the creative process, notably the four-stage model comprising preparation, incubation, illumination, and verification.