John Has Set Up a Business Selling Handcrafted Rowboats

question 5

Multiple Choice

John has set up a business selling handcrafted rowboats.He wants to distinguish his products from those of his competitors and is thinking of registering his business logo as a trade mark.Which of the following is not a reason for him to do so?

• A)To protect the goodwill associated with his products.
• B)To be an important and valuable business asset.
• C)To facilitate possible franchising in the future.
• D)To prevent others reproducing the business logo without his permission.

---

Definitions:

Classical Conditioning

The process of acquiring knowledge by associating a naturally existing stimulus with one from the environment.

Extinction Procedure

A process in behavioral psychology that involves the gradual diminishment of a conditioned response by ceasing to pair the conditioned stimulus with the unconditioned stimulus.

Classical Conditioning

A pairing process in learning where two stimuli are continuously linked; initially, the response is elicited by the second stimulus but over time, the first stimulus can elicit this response by itself.

Beeping Sound

A type of auditory signal or notification often used by devices to attract attention or indicate an alert.