Conduct That Amounts to Full Line Forcing and Third Line

question 32

Multiple Choice

Conduct that amounts to full line forcing and third line forcing is prohibited by the Competition and Consumer Act 2010 (Cth) .Which of the following statements is not true?

• A)Both kinds of conduct are prohibited only if they have the effect of substantially lessening competition in the marketplace.
• B)Both kinds of conduct are forms of exclusive dealing.
• C)Both kinds of conduct have the effect of imposing restrictions on another's freedom to choose where from whom and how they buy products.
• D)Both kinds of conduct occur when a business makes the supply of its products conditional upon a customer also purchasing the products of another business.

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Definitions:

Product Sampling

Product sampling is a marketing tactic that involves giving potential customers a trial size of a product free of charge in order to introduce it and encourage purchase.

Social Media

Platforms and websites that enable users to create and share content or participate in social networking.

Ultimate Consumers

The final buyers or users of products and services for personal, non-business use.

Promotional Mix

The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.