Which of the Following Situations Is Most Likely to Be

question 21

Multiple Choice

Which of the following situations is most likely to be considered misleading or deceptive conduct in breach of ACL s18?

• A)An advertisement for a fast food outlet's latest Happiest Meal has a large picture of a toy beside the burger.However, no toy comes with purchase of the burger.
• B)An advertisement for a hair salon has a pretty young woman in a staff uniform posing in the picture.The pretty young woman is not a member of the salon's staff.
• C)A home improvement store proudly proclaims outside its shop 'Cheapest prices you will find in Melbourne!' A customer has found the same set of repair tools going for half the store's retail price in Brisbane.
• D)A fish shop prominently displays a large poster of its latest guppies imported from Africa.The image of the guppies on the poster is 2 metres in length.The actual size of the guppies is 1.5 centimetres.

---

Definitions:

Product Offering

The entirety of goods and/or services that a company provides to its customers, including all features, benefits, and market positioning.

Coercive Power

A form of authority based on the ability to deliver sanctions or punishments to those who do not comply with demands or expectations.

Channel

In marketing, the method or route through which a product or service is delivered to customers, including direct and indirect ways.

Break-even Analysis

A calculation to determine the point at which revenue received equals the costs associated with receiving the revenue, indicating no net loss or gain.