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Which theory focuses on circumscription and compromise?
Continuous Innovations
Ongoing, incremental improvements and updates to products or services, intended to maintain competitiveness and address evolving customer needs.
Test Market
A geographic region or demographic group used to gauge the viability of a product or service in a larger market by analyzing consumer response before a full-scale launch.
New-Product Development Process
The seven stages an organization goes through to identify opportunities and convert them into salable products or services.
New-Product Development Process
The sequence of steps involved in bringing a new product from concept to market, including research, design, and testing.
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