When Multiple Investors Take Similar Trading Actions in Response to Advice

question 88

Multiple Choice

When multiple investors take similar trading actions in response to advice that has been given on a popular investment media production, this may lead to:

• A)anchoring behavior.
• B)risk aversion.
• C)profit bias.
• D)loss reluctance.
• E)herding behavior.

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Definitions:

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.

Brand Image

The unique set of associations target customers or stakeholders make with a brand.

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.

Manufacturer Brands

Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).