Use the Following Stock Quotes to Answer This Question $\text { 52-WEEK }$

question 87

Multiple Choice

Use the following stock quotes to answer this question:
$\text { 52-WEEK }$
$\begin{array}{ccrrrr}\text { Company } & \text { Volume } & \text { Close } & \text { Chg } & \text { High } & \text { Low } \\\text { Buy Rite } & 5,078,420 & 101.13 & -.05 & 104.90 & 82.13 \\\text { Cloverdale } & 47,126,338 & 21.48 & +.01 & 30.15 & 16.80 \\\text { Ditch Digcer } & 11,298,006 & 48.19 & -.13 & 55.62 & 48.19\end{array}$
How many whole shares of Ditch Digger stock traded today?

• A)11,298
• B)112,980
• C)11,298,006
• D)112,980,060
• E)1,129,800,600

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Definitions:

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.