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All else held constant, which of the following will increase the expected return on a security based on CAPM? Assume the market return exceeds the risk-free rate and both values are positive. Also assume the beta exceeds 1.0.
I. decrease in the security beta
II. increase in the market risk premium
III. decrease in the risk-free rate
IV. increase in the market rate of return
Corporate Brand
The overall identity of a corporation that reflects its values, reputation, and products, recognized and valued by consumers.
Product Line
A range of related products offered by a single company, designed to serve different customer needs while maintaining a certain standard or characteristic.
Product Line Extensions
The practice of expanding an existing product line by introducing new variants or sizes, aiming to target different customer segments or adapt to changing market conditions.
Brand Awareness
The degree to which customers know about and can identify the special attributes or image associated with a specific brand's goods or services.
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