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Which one of the following measures a bond's sensitivity to changes in market interest rates?
Lead Scoring
A methodology used in marketing to rank prospects against a scale that represents the perceived value each lead represents to the organization.
Analytics-Based Application
A software tool that utilizes data analysis and statistical methods to interpret and visualize data, aiding decision-making processes.
Social Selling
The practice of using social media networks to interact directly with prospects, providing value by answering questions and offering thoughtful content, with the aim of converting them into customers.
B₂B Marketing
Refers to the marketing of products or services to other businesses and organizations, focusing on building valuable relationships.
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