TABLE 1-1 The Manager of the Customer Service Division of a Major

question 34

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How many people are there in your household?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

External Social Controls

Mechanisms imposed by society, such as laws and social norms, that regulate individuals' behavior and maintain social order.

Socialization

The process through which individuals learn and internalize the norms, values, behaviors, and social skills appropriate to their society.

Conventions

They are established norms, practices, or criteria within a culture, genre, or activity that guide behaviors and expectations.

Media Organizations

Entities involved in the production, distribution, or broadcasting of content across various media platforms, including television networks, newspapers, and digital outlets.