TABLE 1-1 The Manager of the Customer Service Division of a Major

question 48

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Infant Rats

Very young rodents of the species Rattus, often used in scientific research to understand development and behavior.

Premature Human Babies

Infants born before completing the typical 37 weeks of gestation, often requiring special medical care due to underdeveloped organs.

Premature Babies

Infants born before completing the standard gestation period, often requiring specialized medical care.

Touch and Massage

Physical contact techniques used therapeutically to relax, heal, or soothe the body and mind.