TABLE 1-1 The Manager of the Customer Service Division of a Major

question 63

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "What brand of DVD player did you purchase?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Moral Value

Principles or standards of behavior that are considered important by a society or individual in distinguishing right from wrong.

Compassion

Empathy in action.

Sympathy

Feelings of pity and sorrow for someone else's misfortune.

Feelings

Emotional states or reactions that are subjectively experienced as a response to environmental events or internal thoughts.