TABLE 1-1 The Manager of the Customer Service Division of a Major

question 25

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "Are you happy, indifferent, or unhappy with the performance per dollar spent on the DVD player?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Signature Line

A space or line on a document where an individual writes their signature to provide authorization, consent, or agreement.

Job Application Form

A document that employers ask job candidates to fill out to collect their personal information, educational background, and work experience.

Authorization

The process of giving someone the right or permission to do or use something.

Transit Advertising

A type of out-of-home advertising where promotions or advertisements are placed inside or on the exterior of public transportation vehicles or stations.