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TABLE 2-5
The following are the duration in minutes of a sample of long-distance phone calls made within the continental United States reported by one long-distance carrier.
-Referring to Table 2-5, if 100 calls were randomly sampled, ________ of them would have lasted at least 15 minutes but less than 20 minutes.
Customer Satisfaction
A measure of how products or services meet or surpass customer expectations.
Total Shopping Experience
The complete range of experiences a customer encounters while discovering, purchasing, and using a product or service, emphasizing satisfaction and engagement.
Product Expectation
The anticipated performance or utility a customer expects from a product or service.
Relationship Selling Stage
A phase in the sales process where building and maintaining a positive relationship with the customer is emphasized to facilitate ongoing business.
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