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TABLE 2-11
The ordered array below resulted from selecting a sample of 25 batches of 500 computer chips and determining how many in each batch were defective.
-Referring to Table 2-11, construct a relative frequency or percentage distribution for the defects data, using "0 but less than 5" as the first class.
Evoked Set
a set of particular brands or products a consumer considers during the decision-making process.
Inept Set
A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.
Inert Set
A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.
Lexicographic Rule
A decision-making rule where alternatives are compared based on the most important attribute first; if one option is superior, the decision is made, otherwise the next most important attribute is considered.
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