The Probability That a New Advertising Campaign Will Increase Sales

question 12

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is kept within budget or the campaign will increase sales is

• A) 0.20.
• B) 0.32.
• C) 0.68.
• D) 0.88.

Recognize the importance of feedback in employee development and how it contributes to organizational success.

Identify different tools and methods for self-assessment and career interest evaluation.

Explain the role of career management processes and systems in organizational and employee growth.

Distinguish between different employee development opportunities and their impact on career progression.

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Definitions:

Expected Return

The anticipated value or profit generated by an investment over a given period, factoring in all potential outcomes and their probabilities.

Systematic Risk

The danger that affects all investments within an entire market or a specific sector, commonly referred to as market risk or non-diversifiable risk.

Treasury Bills

Short-term government securities issued at a discount from the par value and pay no interest.

Market Portfolio

A theoretical portfolio that contains every asset in the market, weighted by market capitalization.